Advertising 283: Contact, Content, ConnectionsMy current Advertising Strategy class teaches me how to make strategic advertising decisions through the process of research, analysis, thought, and informed judgment. I learn how to research brands, develop strategies, determine problems and solutions, evaluate information, and present my work by working with real-life brands in the marketplace to prepare for my future in the real business world.
Brand Analysis/Professional Brief: American AirlinesFor this assignment, we had to write a creative brief for a chosen brand. I created an initial write up for American Airlines through thorough research on their origins, products, consumers, and competitors.
Ad Agency and Campaign Analysis: Energy BBDO and 5 Gum - "Life Happens in 5"For this assignment, we chose a brand's recent campaign and analyzed the agency that created it. I researched in depth on 5 Gum's strategies, tactics, and objectives during their "Life Happens in 5" campaign.
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